April 2012. These are two very playful and upbeat car commercials that, with some free reign from agency, developed into this friendly storybook environment. I got to explore some interesting landscapes and characters and thanks to a good team of animators and artists pulled it off. There was also a lot of preliminary concept work that went into this, pages and pages of painstaking thinking with pencil on paper, and it paid off.
Credits:
Agency: JWT
Client: Ford
Agency Producer: Angela Engelke
Creative Director: Paul Strappini
Art Director: Bronwynne Evans
Copywriter: Kirsty Deall
Animation Studio: Luma
Director: Johan Scheepers
Modelling/Texturing: Christophe Leyder, Angie Fletcher, Brendon Goosen, Thezi Ndlazi, Brendan Noeth
Illustrators: Brendan Noeth, Ndumiso Nyoni
Character Development: Johan Scheepers
Animators: Wesley Waller, Martin Sen, Thezi Ndlazi, Christophe Leyder, Angie Fletcher
Lighting: Christophe Leyder, Brendan Noeth
Compositing: Chris Wieffering
Producer: Nono Mofokeng
Storyboards: Johan Scheepers
Audio and Final Mix: Steve Gounaris
Agency: JWT
Client: Ford
Agency Producer: Angela Engelke
Creative Director: Paul Strappini
Art Director: Bronwynne Evans
Copywriter: Kirsty Deall
Animation Studio: Luma
Director: Johan Scheepers
Modelling/Texturing: Christophe Leyder, Angie Fletcher, Brendon Goosen, Thezi Ndlazi, Brendan Noeth
Illustrators: Brendan Noeth, Ndumiso Nyoni
Character Development: Johan Scheepers
Animators: Wesley Waller, Martin Sen, Thezi Ndlazi, Christophe Leyder, Angie Fletcher
Lighting: Christophe Leyder, Brendan Noeth
Compositing: Chris Wieffering
Producer: Nono Mofokeng
Storyboards: Johan Scheepers
Audio and Final Mix: Steve Gounaris
Some conseptual work will follow soon...